There are many ways to build successful landing pages.
“Why follow this particular tutorial and not others?”, you might ask.
This step-by-step tutorial has several key advantages:
- Free landing page builder – You will be building a landing page with our leading FREE page builder for WordPress.
- No coding – You won’t have to deal with a single line of CSS or PHP code, and also won’t need to deal with child themes – or any technical know-how for that matter.
- High Conversions – We put focus in this guide at reaching a landing page that not only looks beautiful, but is built to generate higher conversions.
Let’s start with a quick overview of the landing page we’ll be building today.
What is a Landing Page?
A landing page is a page on your website which has been created specifically for a certain marketing campaign. Landing pages are made with clear call to action goals in mind, and they often generate better conversion rates than regular blog posts or site pages.
There are several differentiators between landing pages and regular pages: they have fewer or no header and footer menu links, they’re more visual and tend to have clear messaging. The most common way to categorize landing pages is to lead generation pages and click-through pages.
Initial Setup
To successfully follow this guide, you will need:
- A WordPress installation (required)
- Elementor installation (required)
- Elementor Pro installation
You can either have your landing page live and active under your domain name and hosting, or store it locally on your computer using software like Local by Flywheel.
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